The "Product Will Take Care Of Itself" Optimist

"I got a great product, I don't need copy"

You're an aspiring entrepreneur or social media influencer that came up with a killer product.

You thought to yourself:

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"This thing would sell itself as soon as it's out there."

"I just need to slap on some call-to-action, some cliché like: 

"Best Product to 10x Your Revenue" (which is high-converting sales copy btw) and I can watch the money comes. (doing the 'I am the greatest' laugh that we all do when we think we nailed something)"

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And you may be right. 

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If your product is really what you say it is, heck yeah it will blow up on its own.

But even the greatest product needs copywriting. 

A visual example for you:

Your product is like a $10 bill.

With the right messaging and positioning, your products becomes a $100 bill.  (the only difference is the messaging on each bill)

Great copywriting helps you bill more while doing less..